Update: Looks like Apple came through with a ton of cool stuff, including some mentioned in my post below. Though, I do wonder why they decided to shave 1/3 off the price of an iPhone not three months after launch. Or, more correctly, why set the price $200 higher at $599 to begin with? I realize they discontinued the 4-gb model and they need to be at an attractive price that meshes with the iPod Touch. But doesn't that kind of screw the (previously) happy, loyal customers who shelled out top dollar to not only own the iPhone first but also spread the good word about it?
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Once again, Apple has cornered the market on rumor and speculation in August/September. They have scheduled a press event for September 5, with the slightly cliché and definitely cocky tag line "the beat goes on". As the song goes, Apple is fit, but they know it.
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Once again, Apple has cornered the market on rumor and speculation in August/September. They have scheduled a press event for September 5, with the slightly cliché and definitely cocky tag line "the beat goes on". As the song goes, Apple is fit, but they know it.
Apple is certain to introduce some key iPhone technology components into the iPod - perhaps turning the iPod into a phone-less iPhone? WiFi, a large touch screen display with software click wheel, and the OS X operating system are all likely possibilities. Assuming these capabilities, I would not be surprised if Apple also introduced direct-to-device over the air downloads. Perhaps via a lite iTunes client running on the handheld device.
If true, these changes would be a logical and positive incremental for Apple that would tie together it's growing cadre of digital entertainment devices into a single, consistent and scalable ecosystem. Applications, services and content that work on the iMac, for example, could also run seamlessly on the iPhone, iPod or even Apple TV.
All of this would streamline and, ironically simplify (as if it's not already simplified) Apple's platform strategy - essentially creating an ecosystem where Apple can deliver its suite of content and applications across PC/laptop (iMac, MacBook), mobile/handheld (iPhone, iPod) and living room (Apple TV) environments in a write once, run many kind of way.
Apple is so far ahead in mind- and market-share they seem to be able to do no wrong. They have good reason to be confident, but I'd rather enjoy these great products and advancements without the conceit. But cockiness, conceit or not, September 5th should be fun.
1 comment:
Jobs is now appeasing them (us) all by offering $100 in store credit to the early adopters - which actually only costs them about $25.
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