Wednesday, March 19, 2008

Subscription iTunes Coming?

A report in the Financial Times and picked up in places like CNet has Apple working on a subscription music plan similar to Universal's Total Music where consumers would pay a premium when purchasing a device for unlimited access to the iTunes catalog. If this is true, it can't come soon enough for the labels and it would breath new life into online music sales. Lots of questions to answer and details to be worked out, but we may finally be at the point where subscription music is embraced by the mass market. Hopefully Apple will recognize the incredible potential that combining subscription music with social media, Web 2.0, widgets, etc will create for their business and do this right.

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