First the "File Sharers", then Steve Jobs, Universal, EMI, Rhapsody, Amazon and even Wal Mart, and of course Radiohead. Now, PaidContent has a story about UK retailers demanding the labels drop DRM by Christmas.
Let's stop the madness. A la carte music stores have become a confusing mess of DRM and DRM-free tracks, and I suspect that most consumers do not understand the options, differences and consequences of their digital music purchases.
2007 has become the year of the DRM-free music ground swell. However, all this attention has yet to translate into clear DRM-free purchase options for the majority of music at major online retail stores.
Enough of this half-in, half-out tip toeing already. Consumers, retailers, device manufacturers and (most) labels have expressed the desire for, and even taken steps toward, restriction-free music. Now it's time for the labels to fish or cut bait.
Let's hope that 2008 is the year they finally decide to fish.
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